Does your website really work the way you would want it to? When it concerns digital marketing, sites are significant sellers. However the issue is, there's no chance of understanding how efficient your website is without really having a comprehensive analysis of the website. And the last thing you want is to waste your marketing cash on a site that isn't working, or even worse, works inadequately!

In order to attract your target market, it takes more than simply throwing up a great looking website. You have to provide them with an experience that is not just appealing, but also effective. A site heatmap tracking tool permits you to do just that. Here we take a look, at what it is, how it works, and how we can improve upon it.

Heatmap Tracking is an innovative site analytics tool that has been created to help organizations get a total insight into website visitor behaviour. The tool is created to assist track all aspects of website analytics, with functions like heatmaps, click tracking, scroll tracking, mouse tracking and keyboard tracking.



The HeatMap Tracking Service records visitors in real-time and analyzes their every move on the site, offering accurate visitor heat maps, user-behavior & conversion optimization for much better user-experience, engagement and sales.

HeatMap Tracking works by immediately added a JS code to site, include a cookie on each and every visitor's computer system, enabling them to be recorded as they interact with the site. Each visitor's session is recorded, consisting of every mouse movement, scroll, click and keystroke, along with heatmaps of their activity as they browse the web page.

Site Heatmap Tracking works by tracking every visitor who goes to the site, producing real-time heat maps and user behavior maps. The heatmaps reveal exactly what each visitor did, where they clicked, how far they scrolled, and when they left the page. The recordings enable website owners to see visitors as they click, scroll, type, and navigate the site, to see what key actions they are taking, and where they invest the most time. This allows users to see where the visitors stop scrolling, where their mouse relocations, and where people click, exposing the exact points where users lose interest and leave.

Site owners can instantly see when, where and why they leave the page. Owners can identify exactly which parts of the page turn them off. They can even see where the visitors look before moving on. The unlimited data collected by HeatMap Tracking permits owners to then fix any issue and optimize the site to achieve a maximum conversion rate.

HeatMap Tracking permits you to capture details that's not possible with traditional analytics tools like Google Analytics, which just reveal the user's behaviour on one page of the website at a time.

For more information click here - What as a Heatmap